Company Newsletters – The Punch Through Way
We have a love/hate relationship with company newsletters. We certainly understand the value, but let’s be honest, we all get newsletters that don’t meet our standards. They feel impersonal, the information isn't valuable, and we feel like we should have a newsletter because it's "what you do" -which adds a barrier to understanding why the newsletter hit our inbox.
What makes an outstanding newsletter? Informative, entertaining,…